Tote bag with groceries on a wooden chair against a gray background Tote bag with groceries on a wooden chair against a gray background

Got your go-to?

An everyday tote bag that combines practicality with sleek design, available in two limited-edition colourways created in collaboration with Laura from Holist.
  • Innovative internal pocket system, quick-access front pocket and carabiner loop
  • Carry it your way with short and long handles
  • Structured, self-standing design
SHOP THE GOAT OF TOTES

Intentionally co-designed with Holist

Black letter 'S' on a white background

Ships to Aus, NZ, UK and USA

Black number '0' on a white background

Aussie Design + Organic Cotton

Brown paper bag with groceries including lemons, carrots, and celery on a white surface.

Not to shame our local grocery shop, but we simply couldn't do it anymore.

After years of collecting tote bags and market bags (trust us, there have been many), we kept running into the same problems…

  • Water bottles rolling around and leaking on laptops, documents and everything else — stains included.
  • Laptop sleeves designed for smaller devices (12”) while our 16” laptops had nowhere to go.
  • And at the worst possible moment (usually when the bag is full of groceries)… the handles rip.
  • We knew there had to be a better way.
MARKET BAG PACKED

"...because of this, we had to include all of the pockets!" – Laura, Holist

Designed with intention so your daily essentials always have a place.

  • Two internal drink bottle holders. Smoothies, water bottles, baby bottles — no more rolling bottles.
  • Zipped 16” laptop pocket. Fits a 16” MacBook Pro (even with a case).
  • Easy-access pockets. Perfect for your phone, wallet and other grab-and-go essentials.
YOUR NEXT GO-TO TOTE IS HERE

The tote bag we couldn’t find. So we made it.

Person holding a beige tote bag with 'Food is Medicine' logo, filled with groceries and flowers.

step one

Clip your keys to the carabiner loop.
Morning Market

step two

Drop your essentials into the deep outer pocket.
Person holding a tote bag with bread and flowers, standing next to a wooden ladder.

step three

Choose your handle length, throw it over your shoulder, and head out the door.

Why this tote?

A superordinary bag for the ordinary day.

After a year of designing, sampling and refining, the Mt. Wilder Berries x Holist Everyday Tote Bag was created to carry the things your day actually demands — groceries, laptops, gym gear, notebooks and everything in between.

Morning Market

1. Built for real daily use

Designed to handle groceries, laptops, overnight stays, gym gear and everything in between without losing its shape.

2. Thoughtful organisation

Internal and external pockets keep your essentials where they belong — no endless rummaging.

3. Durable natural canvas

Made with sturdy 100% cotton canvas designed to last through daily wear (and the occasional wash).

4. Designed slowly, not rushed

This bag took a full year of iterations to get right — refining proportions, handles, pockets and materials.

5. Made with intention

Designed in Australia and carefully constructed by skilled makers who specialise in durable canvas goods.

Not all tote bags are created equal.

There are a lot of tote bags out there right now.
Some go viral. Some sell out instantly. Some come back through resellers at twice the price.
We wanted to make something different — a tote that actually works for everyday life.

Us Them
100% durable cotton canvas
Cotton-poly blends
Available here for a limited time
Limited drops or hard-to-find stock
Roomy enough for laptops, groceries and gym gear
Small sizes that barely fit the essentials
Custom designed over 12 months of refinement
Mass produced from generic templates
Multiple internal + external pockets
One pocket (if any)
Consistent, fair pricing
Resellers charging inflated prices

Ours was made to be used.

No hype cycles.
No reseller markups.
Just a well-designed everyday bag.

Designed to carry the things your day actually demands, and still look good doing it.

Customer Testimonials

FAQ

What makes this tote different from every other tote?

Most tote bags are designed to look good or carry things. Rarely both.

The Mt. Wilder Berries x Holist Everyday Tote Bag was designed to handle the everyday load — groceries, laptops, gym gear, notebooks, water bottles — while still feeling considered enough to take anywhere.

Over the past year we refined every detail:

• durable canvas
• structured dual handles (long + short)
• internal pockets to keep things organised
• a generous size without feeling bulky

The result is a bag that works as hard as you do, while still looking good doing it.tisans who are costructing more than a garment

What does “bespoke construction” mean?

This bag wasn’t pulled from a template or stock design.

It was designed from scratch, then refined through multiple rounds of sampling and adjustments over the past year.

That process meant reworking things like:

• pocket placement
• handle length and strength
• fabric weight
• overall proportions

Each iteration helped us move closer to a bag that genuinely works for everyday life — not just something that looks good online.

Why is the bag manufactured overseas?

While the bag is designed in Australia, we partnered with experienced makers overseas who specialise in durable canvas construction.

This allows us to work with artisans who have deep expertise in building high-quality bags — while still maintaining close control over the design process from Australia.

The slower process meant multiple rounds of sampling and refinement over the last year — but it ensured the final product met the standard we wanted before sharing it with you.

Designed in Australia, carefully constructed abroad, delivered to you.

Will it actually fit my everyday gear?

Yes — that was the whole point.

The tote was designed to comfortably carry the things most of us move through the day with:

• laptop
• water bottle
• groceries
• gym gear
• notebook
• phone, wallet, keys

Internal pockets help keep smaller essentials organised, while the roomy main compartment handles the bigger items.

How durable is the bag?

This tote was designed for heavy daily use.

The canvas construction is strong enough to handle groceries, laptops and gym gear, while still being washable and easy to maintain.

Because this is our first release of the Everyday Tote Bag, we want you to feel completely confident trying it.

So every bag comes with a 1 year warranty.

If it doesn’t become your everyday bag, you can send it back.